ZED TEMA Selects Sixth Sense Media to Power Their Loyalty Club

Durham, NC – January 26, 2011 — Sixth Sense Media, a provider of real-time mobile marketing, loyalty and advertising solutions, announced that ZED TEMA, a leading Russian Master Content Service Provider and part of the ZED Group, has selected the Sixth Sense Media Platform to power an innovative loyalty club designed to increase subscriber affinity and give retail brands a new advertising channel to reach the mobile consumer.

Zed Tema’s loyalty club members will receive exclusive discounts on services from their mobile operator plus valuable coupons from participating retailers including movie theaters and coffee houses. Subscribers earn loyalty points by opting into promotional offers and redeeming coupons at retail brands. The Sixth Sense Media Platform seamlessly orchestrates the program’s data management, member registration, SMS trigger-based communications, benefit and partner management, and coupon distribution.

“We selected Sixth Sense Media’s loyalty platform because it met our complex campaign and promotion requirements with ease,” said Sergey Gorbunstov, CEO of ZED TEMA. “The platform’s unparalleled campaign management and dynamic segmentation capabilities will allow us to create customer loyalty and connect retailers with the mobile subscriber in a personalized way."

“We are pleased to be partnering with ZED TEMA,” said Thomas Thekkethala, CEO and President of Sixth Sense Media. “Enabling mobile operators and advertisers to benefit from a new generation of highly-targeted campaigns and promotions that reach savvy mobile consumers is the core value of our mobile marketing solutions.”