Our Platform
Sixth Sense Media's advanced trigger-based mobile marketing platform enables businesses to leverage a wide spectrum of real-time, event-triggered marketing to audiences in any market.
The platform is a radical departure from conventional marketing software, combining real-time dynamic profiling with rules-based promotion execution and offer delivery.
The result is a new paradigm for push marketing: up-to-the-minute profiling and trending information is fed into “always-on” promotion rules whenever triggers are present. The rules drive delivery of timely, relevant, personalized offers and ads to the customers’ screens.
Push marketing when and where it is most relevant, most desired, and most valued.
Key Aspects of the Platform
Real-Time Updating of Dynamic User Profiles
At its core, the platform is a powerful real-time profiling engine for on-going development and refinement of rich user profiles and dynamic segmentations based on these profiles.
It continuously updates user profiles based on new information, including real-time, online information.
As mobile consumers perform transactions, purchase goods, indicate new preferences, accept offers, use linked WWW sites and apps, etc. --- they are feed into the Sixth Sense Media Platform for a rich, up-to-the-minute understanding of each profiled user.
Event-Triggered Promotions for “On-the-Spot” Offers
Dynamic user profiles are used as the basis for event-triggered, in-context push actions to the consumer – marketing offers, reminders, coupons, advertising, and more.
Because the Sixth Sense Media Platform is an online system, within or after any real-time customer interaction or transaction, the platform can deliver a highly targeted offer in context. Additionally, the platform has long-term persistent triggers to provide different treatments of each dynamic subsegment of the target audience in a scripted sequence.
Targeting and Personalization Through Rules-Based Promotions
Sixth Sense Media Platform’s rules-based language for promotions enables easy and immediate configuration to implement any custom business rules. Marketers have complete freedom in detecting, sequencing, and acting on customer profile information, e.g., when to deliver which offers on what communication channels under which conditions.
Instant Business Feedback
Marketers benefit from real-time information on promotion effectiveness and impact. Live views of offer data, response rates, and other promotion activity are available, allowing for corrections and detailing of the promotion as it is underway.
In this way, all marketing stakeholders are updated in real-time on the performance of the promotion. Collectively, they can assess promotional performance and business impact as well as refine promotion/programrules, all without waiting for long-term offline reporting.
