Value Added Services

In nearly every market, Value Added Services are proving to be the growth vehicle for mobile operators. As the price and overall revenue for voice is declining, getting the most out of your value added services is a critical element of your growth strategy. Value Added Services include music and personalization, entertainment, video broadcast, social networking and games. You probably already have most of these services deployed, but are your subscribers aware of them? And is service adoption and usage where you want it to be?

Simply moving the adoption of your services by a few percentage points can make a huge difference in revenue generation. Specifically, higher value subscription services where your subscribers return each month to enjoy mobile services, are a fantastic target to ensure retention and up sell/cross sell opportunities.

Understand Subscriber Behavior = Increased Revenue

Situation:Subscribers that recently stopped purchasing content
Opportunity: Identify these subscribers and send them specific promotions to encourage them to continue to buy content

Situation: Subscribers whose usage patterns have changed
Opportunity: Leverage Sixth Sense Media’s Retention Services

Situation: Subscribers who show a history of purchasing a great deal of content
Opportunity: Up sell and cross sell promotions can determine the exact moment they makes a purchase and offer them promotions on other related content