Marketing Solutions

Customer Retention

Declining usage patterns, recent drops or changes in activity, and customers who have recently gone dormant are telltale signs that your valued customer has gone to a competitor. Studies show that the likeliness that your customer will churn decreases if you can address these issues in real time by offering them a highly targeted promotion to continue to purchase your products and services.

With the Sixth Sense Media Platform’s power and capability, we put you in control of your customer retention challenges by delivering:

• Real-time monitoring and reporting of key performance indicators
• Dynamic customer segmentation helping you to identify those customer who are most likely to leave you, and why.
• Campaign management capabilities to offer targeted and segmented promotions
• Instant campaign reporting allowing you to quickly make changes or alignments to the message and promotion to maximize conversion

Customer Up-Sell

It’s easier said than done extracting the most value out of every customer. Most traditional marketing promotions are too broadly segmented to achieve high conversion rates, and as a result, the ability to cross sell and up sell services, content, and goods is limited and not highly effective.

The Sixth Sense Media Platform leverages the mobile channel that delivers targeted one-to-one communications that’s critical in mining your customer base. It allows you to:

• Create unique customer profiles so you can track historic and real time buying behaviors
• Segment your audience by buyer type allowing you to create unique one-to-one marketing up sell promotions that are contextually relevant to your customers.
• Achieve conversion rates of nearly 40% when using our dynamic segmentation and profile management
• Utilize location as a specific trigger in your campaign management to offer your customers the right promotion at the right time

Customer Loyalty

Savvy businesses understand that customer loyalty isn’t simply giving away free stuff in a tactical broadly segmented one-off campaign. Customer Loyalty is achieved through long-term persistent engagement marketing where you clearly reward your customer for being loyal to your brand. In doing this, you create a long-term relationship that is beneficial to your customer, and profitable for your business.

The Sixth Sense Media Platform gives you the tools needed to implement a personalized and sophisticated loyalty program for your customers by:

• Offering a complete lifecycle trigger marketing platform to create consistent messages, promotions, and treatments for your customers
• Integrating multi-tier points based loyalty system to reward your customers with points based on your rules
• Enabling voucher creation and redemption strategies

Customer Reach

The mobile channel allows levels of interactivity and immediacy that are game changing when compared to traditional or even online marketing. Making sure you reach everyone of them with your message is important especially during times when you are launching new products and services and want to establish their brand awareness, or have partners who want to market their services to your customers.

The Sixth Sense Media Platform allows you to manage your customer relationships in a unique way by:

• Creating a mobile audience through traditional marketing and communicating to them in a contextually relevant manner
• Providing text, rich media, and smartphone application support
• Enabling 3rd party ad network integration to leverage your customer base and drive new revenue streams for your business

Viral Marketing

Social media has revolutionized the way marketers leverage consumers to promote their brands and products. Viral marketing not only creates significant brand reach, but can be used as a tool to increase conversion rates by rewarding your customers that endorse or promote your business to their family, friends and inner circle.

The Sixth Sense Media Platform allows you to create specific promotions that implement viral marketing within your business by:

• Arming your customers with promotions that include voucher codes, that if redeemed will provide them points-based benefits
• Creating person-to-person promotions allowing your customers to send promotions and advertisements to their inner circle
• Gifting capability that’s designed to let customers purchase your products as gifts for their friends